Experience | Kathleen Frost

Chewy Education/PetMd | Remote
June 2025-Present

Edited and polished 7–10 pet health and behavior articles per month for clarity, accuracy, and engagement, ensuring a consistent tone across pet health and behavior topics.
Ensured all content adhered to style guides and SEO standards while optimizing for readability and user experience, usually around a 5th–6th grade reading level.
Coordinated with internal teams to streamline editorial workflows, improve quality control, and enhance overall content performance.

Crafted timely, B2B and B2C articles on health, wellness, and medication-related topics for digital publication, aligning with BuzzRx’s brand voice and editorial calendar (usual output was around 25–30 articles a month).
Used peer-reviewed studies, authoritative health databases, and conversations with pharmaceutical experts to develop trustworthy, well-cited stories.
Incorporated SEO best practices and data-driven keyword strategies to drive site traffic and improve rankings.

Drove engagement to Rover.com’s blog by executing an SEO-first content plan by researching, outlining, writing, editing, and publishing high-quality, authoritative pet health and pet behavior content. Generated over 7 million sessions in health alone during my time at Rover
Spearheaded a multi-quarter Featured Snippet optimization project focusing on article updates to drive greater impact. This project increased the chosen URL’s visibility to 40.52% as of Dec. 2024
Created a company-wide SEO best practices guide, dog training POV guide and internal linking guide, supporting the blog’s larger goal of meeting current marketing standards.
Managed a network of 12-16 freelance pet content writers and contractors by assigning them monthly content aligned with our editorial calendar
Piloted a program focused on integrating AI (Chat GPT) into our backend workflows, primarily with SEO brief outlines and relevant campaign content. Generated 15,000+ names with ChatGPT alone during the 2024 campaign
Collaborated on multiple high-level projects, including pet summer safety, pet names, and cost of pet parenthood campaigns

Expanded Yale Medicine’s library of fact sheets about various health conditions by utilizing editorial and SEO best practices. Wrote a total of 12 during my contract.
Authored informative and clear biographies for Yale School of Medicine physicians, completing a total of 70 over the course of several months

Optimized various sites using search engine optimization (SEO) best practices and improved brand voice for clients ranging from nationwide property management companies to smaller local businesses and doctor’s offices in Gainesville
Wrote, edited, and published blog posts, full launch content, and other website content while leading a group of writers and organizing a comprehensive team editorial calendar each month
Created and scheduled social media posts on Facebook for clients and closely monitored their engagement

Wrote and created various multimedia content for The Post, a magazine exclusive to UF Shands Hospital, covering health stories from in and around the Gainesville area, and created scripts for Health in a Heartbeat, a nationwide health podcast
Proposed and reported a cover package for The Post about a precognitive testing service that assesses the elderly for cognitive deficits before surgery