A place for Rover, inc. | Remote
January 2022-January 2025

SEO BlOG EDITOR, PET HEALTH & BEHAVIOR

  • Drove engagement to Rover.com’s blog by executing an SEO-first content plan by researching, outlining, writing, editing, and publishing high-quality, authoritative pet health and pet behavior content. Generated over 7 million sessions in health alone during my time at Rover

  • Spearheaded a multi-quarter Featured Snippet optimization project focusing on article updates to drive greater impact. This project increased the chosen URL’s visibility to 40.52% as of Dec. 2024

  • Created a company-wide SEO best practices guide, dog training POV guide and internal linking guide, supporting the blog’s larger goal of meeting current marketing standards.

  • Managed a network of 12-16 freelance pet content writers and contractors by assigning them monthly content aligned with our editorial calendar

  • Piloted a program focused on integrating AI (Chat GPT) into our backend workflows, primarily with SEO brief outlines and relevant campaign content. Generated 15,000+ names with ChatGPT alone during the 2024 campaign

  • Collaborated on multiple high-level projects, including pet summer safety, pet names, and cost of pet parenthood campaigns

Yale School of Medicine | Remote
February 2022-November 2022

FREELANCE SCIENCE WRITER

  • Expanded Yale Medicine’s library of fact sheets about various health conditions by utilizing editorial and SEO best practices. Wrote a total of 12 during my contract.

  • Authored informative and clear biographies for Yale School of Medicine physicians, completing a total of 70 over the course of several months

Jumpem, LLC | Gainesville, FL
July 2019-December 2021

SEO CONTENT WRITER & EDITOR

  • Optimized various sites using search engine optimization (SEO) best practices and improved brand voice for clients ranging from nationwide property management companies to smaller local businesses and doctor’s offices in Gainesville

  • Wrote, edited, and published blog posts, full launch content, and other website content while leading a group of writers and organizing a comprehensive team editorial calendar each month

  • Created and scheduled social media posts on Facebook for clients and closely monitored their engagement

UF Health & Communications | Gainesville, FL

News Intern

  • Wrote and created various multimedia content for The Post, a magazine exclusive to UF Shands Hospital, covering health stories from in and around the Gainesville area, and created scripts for Health in a Heartbeat, a nationwide health podcast

  • Proposed and reported a cover package for The Post about a precognitive testing service that assesses the elderly for cognitive deficits before surgery